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MA in Luxury Management | Management du luxe

MBA in International Luxury Brands Management

A training for luxury lovers!

The future of Luxury

Predominant sector of the French economy, Luxury Industries are characterized by management, culture, history and codes specific to an elite world of excellence.

The Luxury Industry remains healthy facing the global crises, with its emerging and promising 2-digit growth market over 3 years.

French Luxury remains the model par excellence with its authenticity, culture, creativity, with a very bright future ahead.

New Technologies for new career opportunities

New technologies and mobile applications related to Luxury have created new career opportunities in this sector and the prospects for development and growth is already evident.

New jobs and careers for Luxury and New Technologies enthusiasts.

Objective

Multidisciplinary, able to anticipate or initiate developments, the young executive from this training will be prepared for the various functions of management-marketing of luxury in all areas: creation, opportunity identification, project engineering, change management , international distribution ...

It will allow luxury enthusiasts to immerse themselves in this universe and its various sectors, culture, expertise and excellence.

Program

Common Core

Français  English Programs taught in French and English

Core Courses & transversal

  • International Marketing & Consulting
  • International Project Management
  • Corporate Finance
  • International Economics
  • International Business Law
  • Strategic Human Resources Management
  • CSR Corporate Social Responsibility
  • CPC Training

CAMPUS LANGUAGES

Foreign Languages, all levels : Spanish, German, Italian, Russian, Chinese, Japanese, Portuguese

Specialisations

Professional Workshops
Seminars & Conferences
Case Studies
Personal Development Coaching & Career management
Individual & Group Work
International Project Management
Media Training
Global Tour
International Business Seminars

Consultancy Project & Professional Thesis

Specialisations

Sustainable Luxury Development

Sustainable Luxury Development

  • Notion de Développement Durable dans le secteur du Luxe.
  • Développement Durable (concept et applications). Caractéristiques du secteur du Luxe.
  • Luxe et Développement Durable sont ils compatibles ? Exemples de démarche d’entreprises

Luxury Brands Communication / Communication des Marques

Luxury Brands Communication / Communication des Marques

  • Communication événementielle de marques
  • Co-Branding Management
  • Internationalisation des Marques
  • Psycho-sociologie du consommateur
  • Historique des Marques
  • Sponsoring & Mécénat
  • Advertising

Innovation Management / Gestion de l’innovation dans l’industrie du Luxe

Innovation Management / Gestion de l’innovation dans l’industrie du Luxe

  • Marketing de l’innovation
  • Culture de l’Innovation
  • Gestion de l’incertitude et du risque
  • Détection et évaluation des opportunités
  • Produits innovants
  • Financement de l’innovation
  • Changement et organisation

Luxury Goods & Services

Luxury Goods & Services

  • Marketing of Luxury Goods & Services
  • Luxury Consumer Behavior
  • Luxury Services Management
  • Protocole & Etiquettes in Luxury Services
  • Commercialisation et gestion des biens et services de luxe
  • CRM / Customer Relation Management

Web Strategies for e-Branding

Web Strategies for e-Branding

  • Stratégies multicanales des marques
  • E-Branding management
  • Digital Communication
  • E-reputation management
  • SMO – Social Media Optimization
  • E-Community Management

Work based learning

Full-time Part-time

Beginning mid-November

  • Duration : 12 months
  • Monday to Friday
  • Personalized Coaching

Consist of

  • Core courses
  • Specialized tracks & specializations
  • Conferences / seminars
  • Professional workshops
  • Thesis advices
  • Personalized coaching

Beginning in May
Consultancy / management training

November / December
Presentation and defense of thesis

Beginning mid-November

  • Duration : 12 months
  • Thursday to Saturday
  • Part-time, compatible with a professional activity (job or mission)
  • Personalized Coaching

Consist of

  • Core courses
  • Specialized tracks & specializations
  • Conferences / seminars
  • Professional workshops
  • Thesis advices
  • Personalized coaching

Beginning in May
Consultancy / management training

November / December
Presentation and defense of thesis

Internships, management trainings and consultancies are provided by IEMI-CMH.

 

Job opportunities

Development Director of a Luxury Brand; Customer manager at a Luxury Hotel
Spa Director, Luxury boutique Director, Marketing & Communication Director at a luxury domain, Public Relation, Director of Sales or Purchases, Event organizer in the field of Luxury, Luxury Travel Organizer, Brands Manager
Consultant management / marketing at a luxury domain
Product Manager of a Luxury Brand, Licensing manager, Director of event planning company in the luxury sector
Web-Community Manager
On-line Reputation Manager of a Luxury Brand.

Profiles

This MBA is destined for Bac + 4/5 holders (Master 1 or 2), DEA, DESS, Master, IEP, IUP; business school graduate or equivalent foreign degree, as well as young professionals, managerial staff or similar, depending on validation of professional experience who are wishing to pursue career in luxury brands management.

Tuition Fees

Pre-MBA

MBA annual fees - 2-year program 2014-2015: 

2-year MBA program
Annual fees: 8500 € * 

Possibility of payment in several instalments

* The fees for MBA 1 includes:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, s internships, Management training and employment in France and abroad
  • Access to our WEBTV for the realisation of CV video
  • Campus languages: Learning two foreign languages and the possibility of a third among seven foreign languages offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • CPC test(Common Professional Component)
  • Acces to Incubator for the project and company creators in Hotel and Luxury
  • Managerial Coaching - Career Development Center
  • Pre-requisite courses for students with no prior background in Management. Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops
  • Career days - recruitment day
  • Application form and test are included in the annual fees.

FINANCING YOUR STUDIES

  • Bank loan with preferential rates
    • The school has a privileged partnership with LCL
    • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.
  • Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Pôle emploi (French unemployment insurance scheme)

Fees - MBA

1-year MBA program
annual fees 12 000 € * 

Possibility of payment in several instalments

* The fees for MBA includes:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, s internships, Management training and employment in France and abroad
  • Access to our WEBTV for the realisation of CV video
  • Campus languages: Learning two foreign languages and the possibility of a third among seven foreign languages offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • CPC test(Common Professional Component)
  • Acces to Incubator for the project and company creators in Hotel and Luxury
  • Managerial Coaching - Career Development Center
  • Pre-requisite courses for students with no prior background in Management. Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops
  • Career days - recruitment day
  • Application form and test are included in the annual fees.

The MBA / Executive MBA is designed for graduates of Bac + 4 / 5, Master 1 or 2, or holders of a DEA, DESS, Masters, Bachelors or the equivalent foreign degree and managers according to the validation of professional and experienced managers.

Prerequisites Management course:

Students who did not receive training in management, may be offered a full or partial pre-requisite courses in: Management, marketing, accounting, economics, Management Information Systems.

FINANCING

  • Bank loan with preferential rates
    • The school has a privileged partnership with LCL
    • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.
  • Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Pôle emploi (French unemployment insurance scheme)

Financial Aid

FINANCAL AID

IEMI has established a financial support system for its programs adapted to the different financial situations of candidates:

1. BANK LOANS

  • The school has a privileged partnership with LCL. The bank offers an outstanding "Entrepreneurship" loan.
  • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.

2. TEMPORARY WORK

The Conseil Europe Service Department at our Institute provides several offers of temp work - jobs that fit in with your study timetables.

3. TRAINING COURSES AND MISSIONS

Gratuities received during training courses or on in-company placements are received by students depending on the skills and experience of the candidates, and particularly graduates.

4. COSTS BORNE

In addition, the salaries and studies costs borne may be allocated to the continuing training budget: Fongécif (the Individual Training Leave Management Fund), Regions and Departements Grants and Allowances, the ANPE (French National Employment Agency), ASSEDIC (the French Unemployment Insurance Agency), CNASEA (National Centre for the Development of Agricultural Holdings Structures) and the CMPA.

Every year, under the framework of agreements with the ECMU and Geneva CMI, the European professional studies solidarity fund awards IEMI students honorary grants in agreement with international corporates.

THE DIF (INDIVIDUAL TRAINING ENTITLEMENT)

This is a credit of 20 training hours per year which can accumulated over 6 years up to a limit of 120 hours. The training takes place during working hours unless other arrangements have been made, and the cost is borne by the employer subject to certain terms. Training hours completed outside working hours are paid for by the employer to the sum of 50 % of the net reference remuneration. During the working hours, the salary is maintained subject to the usual conditions. The employer can assign training costs to its contribution to the continuous training development.

LE CIF (INDIVIDUAL TRAINING LEAVE)

This enables one year of full-time training to be completed, or 1,200 part-time hours, and enables you to return to your position or an equivalent position upon completion. The financing body covers 80 % to 90 % of the salary (and up to 100 % if this is less than two times the level of the SMIC (index-linked guaranteed minimum wage). It can also partly or fully reimburse training, transport and accommodation costs, in accordance with the rules it has determined. The employer may (or may not) decide to finance the remuneration and the remaining costs.

Catalog

IEMI MBA brochure en ligne