Twitter   Linked In   Viadeo   You Tube

  • Français
  • English
  • Русский

MBA in New Media Communication & Business

MBA in Digital Marketing & New Media Communication

Online manager!

This program responds perfectly to the evolution of business communication and at the request of companies looking for new professionals, executives and managers who are able to control the technical aspects, marketing, sales and logistics of the New Media Communication.

Websites, blogs, social networks and mobile applications ... today's business must be everywhere! What is the right strategy to be effective and visible on the net, how to monitor and deal with the e-competition, prepare a buzz, measure its audience and assess their SEO strategy.

Create and manage a brand on the web: what are the levers for success and business models that work. How to optimize its online reputation, manage social networks, increase brand awareness, visibility and credibility using digital tools.

Objective

IEMI MBA in New Media Communication & Business aims to train future managers, professionals and experts of the New Media Communication & e-Business.

Program

Common Core

Français  English Programs taught in French and English

Core Courses & transversal

  • International Marketing & Consulting
  • International Project Management
  • Corporate Finance
  • International Economics
  • International Business Law
  • Strategic Human Resources Management
  • CSR Corporate Social Responsibility
  • CPC Training

CAMPUS LANGUAGES

Foreign Languages, all levels : Spanish, German, Italian, Russian, Chinese, Japanese, Portuguese

Specialisations

Professional Workshops
Seminars & Conferences
Case Studies
Personal Development Coaching & Career management
Individual & Group Work
International Project Management
Media Training
Global Tour
International Business Seminars

Consultancy Project & Professional Thesis

4 specialized tracks & 30 specializations

Web Stratégies

Web Stratégies

  • Politiques de référencement
  • Web analytics
  • Web monitoring
  • Buzz Marketing
  • E-Project Management
  • Google Analytic
  • Stratégie multicanal des Marques

e-Brand Management

e-Brand Management

  • Stratégies du E-Branding
  • Brand Content
  • E-Business Strategies
  • Customer Acquisition
  • E-publicité
  • E-Reputation
  • ROI – Retour On Investment

Digital Marketing

Digital Marketing

  • Communication online
  • IDM – Integrated Digital Marketing Management
  • Digital Advertising
  • Digital media
  • Applications for Mobile
  • Ciblage des consommateurs
  • Enjeux du développement digital

Community Management & E-Reputation

Community Management & E-Reputation

  • Panorama et analyse des réseaux sociaux
  • Community management
  • E-réputation
  • SMO – Social Media Optimization
  • Communication online
  • Pratique des outils de surveillance
  • Communautés, forums et blogosphère
  • Médiateur et commentateurs
  • Customer satisfaction

Job opportunities

E-Communication Director
Head of e-Advertising Agency
Director of e-communication
New media Communication project Manager
Web Journalist
Consultant in web strategy
web-Community Manager
Online Reputation Manager
Digital Marketing project Manager

Profiles

This MBA is destined for Bac + 4/5 holders (Master 1 or 2), DEA, DESS, Master, IEP, IUP; business school graduate or equivalent foreign degree, as well as young professionals, managerial staff or similar, depending on validation of professional experience who are wishing to pursue career in New Media Communication management.

Tuition fees

Pre-MBA

MBA annual fees - 2-year program 2014-2015: 

2-year MBA program
Annual fees: 8500 € * 

Possibility of payment in several instalments

* The fees for MBA 1 includes:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, s internships, Management training and employment in France and abroad
  • Access to our WEBTV for the realisation of CV video
  • Campus languages: Learning two foreign languages and the possibility of a third among seven foreign languages offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • CPC test(Common Professional Component)
  • Acces to Incubator for the project and company creators in Hotel and Luxury
  • Managerial Coaching - Career Development Center
  • Pre-requisite courses for students with no prior background in Management. Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops
  • Career days - recruitment day
  • Application form and test are included in the annual fees.

FINANCING YOUR STUDIES

  • Bank loan with preferential rates
    • The school has a privileged partnership with LCL
    • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.
  • Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Pôle emploi (French unemployment insurance scheme)

Fees - MBA

1-year MBA program
annual fees 12 000 € * 

Possibility of payment in several instalments

* The fees for MBA includes:

  • The course materials in all forms
  • Access to EMC Connect, our intranet system and Career Center, a platform that links students with Hotels, Tourism and specialized companies in the field of Luxury, Events and Communication
  • Implementation of personalized relationship to work-based learning, s internships, Management training and employment in France and abroad
  • Access to our WEBTV for the realisation of CV video
  • Campus languages: Learning two foreign languages and the possibility of a third among seven foreign languages offered at all levels: German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese
  • CPC test(Common Professional Component)
  • Acces to Incubator for the project and company creators in Hotel and Luxury
  • Managerial Coaching - Career Development Center
  • Pre-requisite courses for students with no prior background in Management. Pre-requisite courses in: Management, Marketing, Accounting, Economics, and Management Information Systems.
  • Ateliers / workshops
  • Career days - recruitment day
  • Application form and test are included in the annual fees.

The MBA / Executive MBA is designed for graduates of Bac + 4 / 5, Master 1 or 2, or holders of a DEA, DESS, Masters, Bachelors or the equivalent foreign degree and managers according to the validation of professional and experienced managers.

Prerequisites Management course:

Students who did not receive training in management, may be offered a full or partial pre-requisite courses in: Management, marketing, accounting, economics, Management Information Systems.

FINANCING

  • Bank loan with preferential rates
    • The school has a privileged partnership with LCL
    • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.
  • Financial aid granted by FONGECIF training fund (French organization for personal leave for training) and Pôle emploi (French unemployment insurance scheme)

Financial Aid

FINANCAL AID

IEMI has established a financial support system for its programs adapted to the different financial situations of candidates:

1. BANK LOANS

  • The school has a privileged partnership with LCL. The bank offers an outstanding "Entrepreneurship" loan.
  • On the other hand, you can use the web financetesetudes.com platform. From a development of your application to finding the best bank offers, financetesetudes will assist you throughout the loan process.

2. TEMPORARY WORK

The Conseil Europe Service Department at our Institute provides several offers of temp work - jobs that fit in with your study timetables.

3. TRAINING COURSES AND MISSIONS

Gratuities received during training courses or on in-company placements are received by students depending on the skills and experience of the candidates, and particularly graduates.

4. COSTS BORNE

In addition, the salaries and studies costs borne may be allocated to the continuing training budget: Fongécif (the Individual Training Leave Management Fund), Regions and Departements Grants and Allowances, the ANPE (French National Employment Agency), ASSEDIC (the French Unemployment Insurance Agency), CNASEA (National Centre for the Development of Agricultural Holdings Structures) and the CMPA.

Every year, under the framework of agreements with the ECMU and Geneva CMI, the European professional studies solidarity fund awards IEMI students honorary grants in agreement with international corporates.

THE DIF (INDIVIDUAL TRAINING ENTITLEMENT)

This is a credit of 20 training hours per year which can accumulated over 6 years up to a limit of 120 hours. The training takes place during working hours unless other arrangements have been made, and the cost is borne by the employer subject to certain terms. Training hours completed outside working hours are paid for by the employer to the sum of 50 % of the net reference remuneration. During the working hours, the salary is maintained subject to the usual conditions. The employer can assign training costs to its contribution to the continuous training development.

LE CIF (INDIVIDUAL TRAINING LEAVE)

This enables one year of full-time training to be completed, or 1,200 part-time hours, and enables you to return to your position or an equivalent position upon completion. The financing body covers 80 % to 90 % of the salary (and up to 100 % if this is less than two times the level of the SMIC (index-linked guaranteed minimum wage). It can also partly or fully reimburse training, transport and accommodation costs, in accordance with the rules it has determined. The employer may (or may not) decide to finance the remuneration and the remaining costs.

Catalog

IEMI MBA brochure en ligne