Jacques Séguéla's latest book «Coups de Pub»
To launch the publication of his latest book "Coups de Pub", Noémie Schneider Maunoury MBA1 student, interviewed Jacques Séguéla - Advertising Consultant for Havas, International President of IEMI / CMH and the advisor of Communication specialized track.
Jacques Séguéla explained how «coups de pub» was written through 32 great encounters with diverse celebrities. It is a portrait of personalities who have marked the advertising world!
Noémie Schneider Maunoury was also able to present « THE DIGITALIST », a new CMH program.
After winning Hospitality School Awards for educational innovation twice CMH is a candidate again!